CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.

Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.

CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.

“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers Unda Da Skin] and we are thrilled to be in a position to put teeth behind those ideals."

CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”

Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”

1. “Social networks are the Wild West of online advertising,”
   
   Calling something the “Wild West” of anything generally means that the thing spoken of is “out of control” or somehow “beyond order and expectation.” But, just as Social Networks (and other user-generated content sites) are the natural extension of the Internet, so are their affects on online advertising the very natural extensions of this hotter-than-ever digital space.
   
   Every time someone creates a MySpace page, or posts another video on a user generated content site, or posts their response in a forum, they have created another “piece of real estate,” another targeted opportunity for advertisers to reach their desired audiences. While a magazine cannot ad an infinite number of pages, and a television show cannot contain an infinite number of commercial spots, there are really no limits to how many “impressions deep” a website publisher can monetize…so long as there is a supply of advertisers ready to pay a reasonable price for the inventory and a market in which the two parties can interact. The rapid rate of Social Network (and related) websites naturally means a related rapid growth in these “deep-level” advertising opportunities. For an advertiser that both understands the potential value of these opportunities - and aligns itself with a company ready to capitalize on those opportunities – there is no reason for this development to feel either “out of control” or “beyond order and expectation.”



2. “It’s hard to predict what role social networks will have in the coming online advertising evolution.”
   
   The thing is…it’s really not that hard…. As discussed above, the growth of Social Networks means larger and larger supply of deeper and deeper site impressions. Current industry nomenclature calls these deeper impressions “non-premium,” or “remnant,” inventory and, while they clearly have a discernable value, they are considered less valuable than “first impression,” or “premium,” inventory. (The belief that it was a PR mistake for the online industry to allow these pejorative sounding classifications to stick is a topic for another discussion.) So the role these Social Networks are playing is clear… they are creating unprecedented liquidity and opportunity in the online adverting market.
   
   



3. “Ad networks just aren’t ready to deliver social network monetization yet…”
   
   It is true that, as these “lower value” impressions proliferate far faster than their “premium” counter parts, many stalwarts of the online advertising industry (and many ad networks, specifically) have been slow to accept them as the new truth they represent.
   
   But don’t tell that to the many CPX Interactive clients that are leveraging the network’s ability to deliver this “non-premium” inventory in efficiently priced campaigns with incredible reach. CPX’s proprietary process includes arbitraging this non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize pricing efficiency for both publishers and advertisers.
   
   And, while CPX Interactive may be one of the largest ad networks to proactively monetize 100% of our publishers’ inventories (including both “premium” and “non-premium”), with the growing acceptance of the exchange model (CPX has embraced this model from the beginning) and the undeniable surge in “remnant” publisher inventory, progressive ad networks are sure to understand that – far from being an anomaly that can be ignored – Social Networks and other Web 2.0 sites are actually defining the landscape that may well become known as Online Adverting 2.0.