1) People tend to repeat habits with which they are most comfortable, and 2) People are naturally more receptive to receiving information in an environment in which they are comfortable.
Building upon these two assumptions, and then leveraging both the power of behavioral targeting and our unique ability to reach some of the most sought after audiences on the Internet, CPX Interactive has developed an offering known as “Web 2.0 Immersion.”
The idea is simple. Rather than asking an Internet user to leave their comfort zone in order to be introduced to your brand, we “immerse” your brand message into the environment in which your targeted user has already illustrated a preference and comfort level.
Hoping to target social networkers? Why not build a social network page for your brand, develop custom ads that link back to that social network page, run those ads within social network environments and pixel users who see those ads so that you can serve them again (or deliver “next-level messaging”) to those social networkers as the surf around the web?
More specifically, you could target MySpace users with ads that bring them back to your brand’s MySpace page, while you target YouTube users with video “commercials” that also provide links back to your YouTube channel where they can watch additional commercial-style videos.
Of course, this strategy is limited only by creative vision. CPX can create multiple “mini-campaigns” within an immersion strategy. Imagine targeting users of an“on-topic” blog site and inviting them to create their own blog posting about your brand, while targeting MySpace or Facebook users to enter a competition where a prize is given to the user who tags the most “friends” on your social network page.
The point is that in the growing world of user generated content (UGC), Internet users have the power to create own worlds. CPX Web 2.0 immersion campaigns are designed to engage these users within their self-constructed space and to speak to them in a language they can easily relate to.
Web 2.0 immersion campaigns include:
• Strategic consultation • Creation of customized Web 2.0 environments • Development of target creatives • Web 2.0, Long-tail and Premium ad placement strategies • Behavorial targeting and retargeting functionality
Read the release on Yahoo! Finance: http://biz.yahoo.com/iw/080430/0391746.html
CPX Interactive Served Over 202 Billion Global Impressions in 2007, Announces Plans for Global Expansion and Braces for the Exchange Model to Deliver on Its Promise of Universal Liquidity
WESTBURY, NY--(MARKET WIRE)--Apr 30, 2008 -- Progressive online ad network CPX Interactive (www.cpxinteractive.com) announced today that it beat its own 2007 expectations for number of global impressions served across its network. Having served 202 billion impressions for the entire year, CPX Interactive was already serving more than 24 billion impressions per month by December, positioning the company for another twelve month period of exponential year-over-year growth.
CPX COO, Rob Rasko, explains, "Two of the largest factors pointing toward our continued growth, both in terms of impressions and revenue, are our early engagement in the booming international online markets and our positioning to leverage the maturation of the open exchange model."
The CPX network already serves impressions to users in more than 65 countries every month and works with clients and agencies across the globe. In fact, to meet the growing demands of its stable of International advertisers, CPX growth plans for 2008-09 include corporate offices opened in Italy, Spain, Turkey and Brazil.
"As we travel abroad to meet with International partners and support our International business, we continue to learn the importance of a company like CPX Interactive to these online markets," says CPX CEO, Mike Seiman. "Rather than having to work through a US office, or even with a newly transplanted US office staffer, we find that International clients and agencies would rather work with a more progressive company that brings real local people and faces to its expansion plans. We really believe that a quality global footprint will be a key differentiator for CPX Interactive over the next few years."
With regard to CPX's roll in the open exchange space as another venue for continued growth, Seiman explains, "We've been the largest player in the exchange model since its inception. And, while 85% of our traffic is thru direct relationships, we do see a potential future in which a growing field of exchanges creates a path to universal liquidity... if the exchanges can deliver on their promise. We have positioned ourselves to help clients and agencies to maximize the exchange potential as this develops."
About CPX Interactive:
A progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering ROI-driven strategies on top of its own global distribution model, the company offers clients more than just the promise of a successful campaign -- it actually possesses the means to deliver successful campaigns.
CPX Interactive announces the launch of a new division of the company, CPXample, committed to lending its considerable resources to worthy causes and charities.
Each month, CPXample will spotlight one forward-leaning, hard-working, positive, Internet-based entity (usually not-for profit, but not necessarily) that is trying to make a difference. Over the course of the month, CPX Interactive will donate 50,000,000 ad placements across its vast network of more than 5,000 websites to the entity. CPX reaches over 195 global unique monthly users and serves over 24 billion monthly global impressions.
CPXample has already lined up its first two beneficiaries. SaveDarfur.org, a champion of the global effort to raise awareness of the tragedy in The Sudan, will receive 50,000,000 free network impressions in October, and Liveearth.org, the advocates dedicated to a global campaign raising awareness for the climate crisis, will receive 50,000,000 ad placements in November. Both campaigns are designed to drive petition signatures and each would carry a conservatively estimated retail value of approximately $50,000.
“CEO and co-founder, Mike Seiman, sums it up best this way, “We know that the power to significantly affect the flow of huge amounts of targeted traffic on the Internet is, in fact, a great responsibility…and we take that responsibility seriously. This company was founded on the ideals of unity [the company's parent company is named B.U.D.S. -- for Brothers UndaDa Skin] and we are thrilled to be in a position to put teeth behind those ideals."
CTO and network co-founder, Carlton Hickman explains, “There are a lot of good people doing good things out there. If we can leverage the power of the network to lend a hand, then we’ll call this initiative a success.”
Next on the list for the newest division of this progressive online ad network? VP of Marketing, David Shay, says “We are planning an unprecedented ‘Get Out The Vote’ campaign for early next year. We don’t want to divulge the details yet, but we guarantee it will be pretty cutting edge stuff.”
OK…so maybe it’s Online Advertising 3.0….or at least 2.5… but one thing is for certain: Social Networks are riding a wave of attention for the role they may well play in the next evolution in online advertising.
In more than one industry-related conversation I have heard expressions like, “Social networks are the Wild West of online advertising,” … or, “It’s hard to predict what role social networks will have in the coming online evolution.”… or, most surprising to us, here at CPX, “Ad networks just aren’t ready to deliver social network monetization yet…”
But the truth is…none of these could be further from the truth…
“Social networks are the Wild West of online advertising,”
Calling something the “Wild West” of anything generally means that the thing spoken of is “out of control” or somehow “beyond order and expectation.” But, just as Social Networks (and other user-generated content sites) are the natural extension of the Internet, so are their affects on online advertising the very natural extensions of this hotter-than-ever digital space.
Every time someone creates a MySpace page, or posts another video on a user generated content site, or posts their response in a forum, they have created another “piece of real estate,” another targeted opportunity for advertisers to reach their desired audiences. While a magazine cannot ad an infinite number of pages, and a television show cannot contain an infinite number of commercial spots, there are really no limits to how many “impressions deep” a website publisher can monetize…so long as there is a supply of advertisers ready to pay a reasonable price for the inventory and a market in which the two parties can interact. The rapid rate of Social Network (and related) websites naturally means a related rapid growth in these “deep-level” advertising opportunities. For an advertiser that both understands the potential value of these opportunities - and aligns itself with a company ready to capitalize on those opportunities – there is no reason for this development to feel either “out of control” or “beyond order and expectation.”
“It’s hard to predict what role social networks will have in the coming online advertising evolution.”
The thing is…it’s really not that hard…. As discussed above, the growth of Social Networks means larger and larger supply of deeper and deeper site impressions. Current industry nomenclature calls these deeper impressions “non-premium,” or “remnant,” inventory and, while they clearly have a discernable value, they are considered less valuable than “first impression,” or “premium,” inventory. (The belief that it was a PR mistake for the online industry to allow these pejorative sounding classifications to stick is a topic for another discussion.) So the role these Social Networks are playing is clear… they are creating unprecedented liquidity and opportunity in the online adverting market.
“Ad networks just aren’t ready to deliver social network monetization yet…”
It is true that, as these “lower value” impressions proliferate far faster than their “premium” counter parts, many stalwarts of the online advertising industry (and many ad networks, specifically) have been slow to accept them as the new truth they represent.
But don’t tell that to the many CPX Interactive clients that are leveraging the network’s ability to deliver this “non-premium” inventory in efficiently priced campaigns with incredible reach. CPX’s proprietary process includes arbitraging this non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize pricing efficiency for both publishers and advertisers.
And, while CPX Interactive may be one of the largest ad networks to proactively monetize 100% of our publishers’ inventories (including both “premium” and “non-premium”), with the growing acceptance of the exchange model (CPX has embraced this model from the beginning) and the undeniable surge in “remnant” publisher inventory, progressive ad networks are sure to understand that – far from being an anomaly that can be ignored – Social Networks and other Web 2.0 sites are actually defining the landscape that may well become known as Online Adverting 2.0.
CPX Interactive is a progressive online ad network, dedicated to optimizing revenue generation for both its Advertisers and Publishers. CPX is different kind of ad network, focused on leveraging the underlying truths of the Internet to unlock unprecedented efficiency in the buying and selling of online display advertising. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing, while Publishers realize the benefit of 100% inventory fill technology. The ad network serves more than 24 billion global impressions to over 195 million unique users across more than 5,000 publisher websites every month.
Progessive ad network , CPX Interactive, was recently profiled by CNBC in a story discussing the future of the ad network space and CPX's role in the space.
CPX Interactive is a progressive global online ad network, dedicated to
optimizing online revenue generation for both its Advertisers and
Publishers.
Here at CPX Interactive, we often discuss what we call "The High Profile Fallacy." This misconception – so common that it deserves its own moniker – is the belief that "That which I need, is that which I know…"
To believe this is to believe that only those things important enough to create a blip on our own radar could possibly hold value to us. But adhering rigidly to this view would mean foreclosing the opportunity to discover new truths…and, therefore, new value.
This is why we always feel a little sad to hear a mediabuyer explain that her client only wants recognizable, or "high profile" sites on a media buy. Sure... if your campaign is directed at sports enthusiasts, then going directly to a well-known sports portal will get you exposure to your core audience…guaranteed…but at what price?
Doesn’t the baseball fanatic who religiously logs onto that high-priced mainstream portal to check the latest sports headlines also surf over to his social network page? Or his favorite band’s page? Or check out news about his favorite comedian’s new movie? Or find time to visit his preferred gaming site to see who has the latest high scores? And is it really worth 10X the CPM to reach him on the sports portal then to reach him on the gaming site …or the movie review site…or the social network page?
Our experience shows that putting your ad in front of a user who has shown, by his behavior, that he is within your targeted psychographic, is statistically just as effective, no matter where you reach him. So then why would a client want to spend more of his money to get the same result? And there you have it… the "High Profile Fallacy!" The underlying belief that paying more for something that has a larger buzz is inherently better.
Smaller sites, with their extremely targeted demo- and psychographic audiences, can deliver your audience extremely efficiently. They typically have very small, if any, advertising budgets of their own, however. And so they take advantage of the power of joining and ad network like CPX Interactive. We, in turn, are able to leverage the power of aggregating the inventory of thousands of these highly targeted, smaller websites. Coupling this access to huge amounts of targeted inventory with our own technology that allows us to dynamically "ratchet down" the conversion efficiency of a campaign in real-time, we are able to offer mediabuyers a campaign driven by ROI rather than the by name recognition.
We understand the difficulty of trying to teach old dogs new tricks. And we understand that teaching a new trick is particularly difficult when one’s job is dependant on that old dog remaining comfortable with us. But we also know how happy that same old dog can be when he finds himself in that most unusual of positions…having, after so many years of believing "that which I need, is that which I know," suddenly realizing "that which I needed, was that which I didn’t know…until now!" CPX Interactive is a progressive global online ad network, dedicated to
optimizing online revenue generation for both its Advertisers and
Publishers.
We like having fun... That's why we originally created the branded CPX Interactive game, CPbloX. At first it was just something for our staff to have fun with...a way to let off a little steam while sitting at your desk. Next, we thought we'd roll it out at our trade show booths for visitors to play while waiting to talk to a CPX representative. Well... the response was so positive that we thought we'd make it available to EVERYONE!
So here it is. Feel free to play all you want...no strings...no info to input....just have fun... and maybe forward the link to anyone you thing deserves a little fun of their own.
Good luck...and be careful...it is very addictive!
Some of the largest players in the ad network space only monetize a publisher’s premium inventory - the first few impressions per unique visitor. Most often, the remaining non-premium (also known as “remnant”) inventory is defaulted either to unmonetized “house” ads or daisy-chained down to other networks.It is not surprising, then, that a recent study conducted by Forrester Research, Inc. indicates that 25 percent of online advertising inventory is never actually sold.
CPX Interactive is the largest global online ad network proactively serving the non-premium display ad market and dedicated to efficiently monetizing 100% of publishers’ inventory.
If other networks are interested in monetizing only the “low hanging fruit” of premium impressions, CPX has developed unparalleled skill in monetizing the remaining fruit on the tree. CPX’s proprietary process includes arbitraging non-premium inventory, conducting targeted traffic analysis, developing and honing specific conversion-focused creative, and parlaying years of historical data and learning into dynamically optimized performance-based campaigns that maximize publisher revenue for inventory that would otherwise be written off as valueless.
A well-placed equity firm in the industry estimates that the non-premium display market will be the fastest growing segment of the overall online advertising market from 2006-2011, growing at a 28% CAGR to $7.6B, which represents 12% of a $60.1B estimate for the total online ad market in 2011
It may be more of a challenge than some industry players are willing go after…but that’s a lot of fruit!
I guess it really isn't a surprise, considering the speed and comprehensiveness with which the high profile deals were flowing a few weeks ago, but the Federal Trade Commission intends to look further into apparent consolidation of the online advertising industry. While some in the industry (like those with a stake in the procees like Google and Yahoo!) may cry foul -- saying that the investigation may have a chilling affect on the industry's organic path toward efficiency -- most other industry players are likely to see this as a healthy check on a rapidly unfolding -- and changing -- landscape. The truth is that getting the FTC to take a look under the hood this early in process is probably also good for the industry in that once the FTC gives its blessing to most of these deals (which it is likely to do), future deals will be able to proceed with a pressumption of legitimacy.
What's the use of a website blog if you can't use it to spread the nice things people are saying about you? SoHERE is a publisher oriented review of our network on adbalance.com. While we mostly agree with what they have to say...we would modify one thing...
It is certainly true that the CPX network is a powerful tool for publishers to use to monetize the impressions defaulted by their "primary" networks (as CPX commits to monetizing 100% of our publishers' traffic). However, we encourage our publishers to engage CPX as their "one-stop ad network" solution. CPX deliver top value for EVERY publisher impression...first to last...and there is no reason for publishers to deal with multiple sources.
One other note: the review states that we have a 50-50 revenue share split with publishers... the fact is that we offer a 60-40 split (in the publisher's favor)
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